Volkswagen Commercial: The Force
These a very cute video for people watch, not because of the car. It is obvious that ‘Darth Vader’ is a young boy about six to eight years of age, and big “Star Wars” fan. He runs around the house trying to use the “Force” on every object. He is very diligent in his efforts with the “Force” each time he tries and fails. His prescient is very endearing and charming; even though, he feels the “Force” is not strong enough and is very dejected. His sadness is so evident, that cannot even eat his peanut butter sandwich. The shock in his body language when tries the “Force” on the car is so enlightening, the amazement is comical.
His father can feel his sons despair that he uses the remote start, so he will believe in himself. The gender interaction is all done in body language and facial gestures, that mom starts with the look of let’s give it up to what are you doing when the father starts the car. The video show a loving and helpful family, but within reason. The family is a typical 21st century family everybody really doing their own things and going here, there, and everywhere.
The Darth Vader character is a thirty year old character, but there have been many Star Wars movies on DVDs and cartoons and toys and video games for all ages, that keep Darth Vader alive in a young and mature boys’ hearts. In the video age, many characters are still the idols as they were when they first became popular.
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